Image of the Week #19: Wrigley's: The Flavor That Lasts

The Wellesley News (05-22-1919)

What Is It

An advertisement from the Wellesley News, the student newspaper of Wellesley College, from the late 1910s. 

Why I Find It Interesting

I remember switching to Wrigley's gum in high school.  From the super-sugary Hubba-Bubba and the like to Wrigleys with it's Juicy Fruit and eventually more-mint flavored offerings.  So when I saw an ad for Wrigleys in the Wellesley Newspaper, almost 100 years ago, I was surprised.  I figured it was an old company but not one so old.  However, this ad is just strange.  All the text reads fine but the picture of what appears to be a man with an over-enlarged head in a costome of upward arrow just seems odd.  It makes me wonder how others encountered the ad the first time they saw it.  Was this figure a common hallmark of the 1910s akin to the "Double-Mint Twins" of the 1980s?  Does this mascot have a name?

This submission is part of the Image of the Week series.  For access to all photos, which are open for reuse under a Creative Commons License, check out the full album on Flickr.

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