Image of the Week #19: Wrigley's: The Flavor That Lasts
What Is ItAn advertisement from the Wellesley News, the student newspaper of Wellesley College, from the late 1910s.
Why I Find It InterestingI remember switching to Wrigley's gum in high school. From the super-sugary Hubba-Bubba and the like to Wrigleys with it's Juicy Fruit and eventually more-mint flavored offerings. So when I saw an ad for Wrigleys in the Wellesley Newspaper, almost 100 years ago, I was surprised. I figured it was an old company but not one so old. However, this ad is just strange. All the text reads fine but the picture of what appears to be a man with an over-enlarged head in a costome of upward arrow just seems odd. It makes me wonder how others encountered the ad the first time they saw it. Was this figure a common hallmark of the 1910s akin to the "Double-Mint Twins" of the 1980s? Does this mascot have a name?
This submission is part of the Image of the Week series. For access to all photos, which are open for reuse under a Creative Commons License, check out the full album on Flickr.
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