Review: Filterworld: How Algorithms Flattened Culture by Kyle Chayka
Estimated Reading Time: 4 minutes Filterworld is one of those books that I appreciated as much for the questions it reinforced as for the arguments it made. Kyle Chayka offers a rich account of how algorithms shape the culture we consume and, in turn, the culture that gets made as a result of that process. I found myself nodding along with much of his analysis, though less engaged with some of his biggest conclusions. One of the book's greatest strengths is that it doesn't pretend algorithms emerged from nowhere. Chayka traces a longer history of recommendation and filtering before arriving at today's digital platforms, and that historical context gives the book a depth that many critiques of social media and algorithmic culture lack when they frame it as entirely new (that is the concerns that a media-ecosystem create). At the same time, I wanted him to push that history even further. Where I most disagreed with the book was its framing of what feels genuinely new. Chayka...