Image of the Week #14: The Passing of Cinderella

The Wellesley News (06-05-1919)

What Is It

An advertisement from the Wellesley News, the student newspaper of Wellesley College, from the late 1910s. 

Why I Find It Interesting

Apparently, it was General Electric that helped women accomplish so much. This advertisement wowed me in all the wrong ways.  It's smart in that Mad Men sort of way.  It claims to be the liberator of women--granting them freedom to do things like get an education.  It makes me wonder how many women--particularly at Welllesley saw through this facade and how many of them seemed to buy the narrative (and later invest in General Electric products).  Again, it's ads like these that show me few new things exist and that in this case, advertisers have been storytelling for a very long time.  

This submission is part of the Image of the Week series.  For access to all photos, which are open for reuse under a Creative Commons License, check out the full album on Flickr.

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