Image of the Week #10: Halloween Decorations from Fraser The Florist

The Wellesley News (10-23-1919)

What Is It

An advertisement from the Wellesley News, the student newspaper of Wellesley College, from the late 1910s. 

Why I Find It Interesting

Again, we tend to think of our modern consumer culture as unique in its desperateness to turn everything into an opportunity to profit.  They give us all those supposed Halmark Holidays, right?  But this ad reminds me that this seems to have been a long-held tradition.  Here is a florist trying to capitalize on Halloween to get people to buy more flowers.  Not pumpkins, not cornstalks, but flowers, which seem to be the one thing you don't really think about on Halloween.  I wonder how many Halloween orders Fraser fulfilled that year.

This submission is part of the Image of the Week series.  For access to all photos, which are open for reuse under a Creative Commons License, check out the full album on Flickr.

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