Image of the Week #7: The Greatest Mother...

The Wellesley News (11-07-1918)

What Is It

An advertisement from the Wellesley News, the student newspaper of Wellesley College, from the late 1910s. 

Why I Find It Interesting

Some of the ads in the Wellesley News during the 1918-1920 period make direct and indirect reference to World War I and its aftermath.  This is one such case and an interesting one at that.  Here is the call by the Red Cross to get involved.  I'd be curious to see what other publications this advertisement ran in.  In fact, I would like to have seen all of the ads that they used and where they were published.  This one, with its young maternal figure holding a wounded soldier and the first line of the text saying "The Great Mother in the World is counting her children."  It certainly plays to the feminine ideal.  What would a male-version of this look like, I wonder.  

This submission is part of the Image of the Week series.  For access to all photos, which are open for reuse under a Creative Commons License, check out the full album on Flickr.

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