Image of the Week #6: Would You Like Some "Applju"?

The Wellesley News (11-13-1919) 01

What Is It

An advertisement from the Wellesley News, the student newspaper of Wellesley College, from the late 1910s. 

Why I Find It Interesting

I'm amused by this ad.  It comes on the heels of Prohibition, so in that regard, it seems like it's trying to capitalize on it.  I love that the bottle reads "Champagne Type"--whatever that means.  The name of the apple juice, "Applju" seems like a strange name.  It hints at the exotic, but to actually say it, reminds me of a child asking for his "applju!".  Under the label, we see "Pure Apple Juice."  This must have been the precursor to the "Natural" descriptor.  I also am amused by the drawing within the ad of the butler serving a glass of "Applju" to someone relcining in a chair as if to try to make this drink more classier than it actually is.

This submission is part of the Image of the Week series.  For access to all photos, which are open for reuse under a Creative Commons License, check out the full album on Flickr.

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