Thursday, March 2, 2017

Review: The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior

The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior by Shlomo Benartzi
My rating: 5 of 5 stars

Benartzi's insights about usage and experience in the online world and what it means for how and why we interact (or don't interact) is quite insightful. He emphasizes the different decisions that designers make in constructing websites and apps that could enhance our user experience. Sometimes, they are as simple as where to place action buttons, other times, they emphasize how to reduce confusion and elicit clearer understanding by visitors. In total, the book calls upon a variety of research of the last two decades to help us shape a virtual landscape that helps us rather than hinders us. As an educator, I found there's much within this book to explore and make me think differently about online courses or even any kind of online content that I use or develop for students or faculty.

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