Social Media 101: Tactics and Tips to Develop Your Business Online by Chris Brogan
My rating: 3 of 5 stars
Brogan's look at social media is a rather useful book for those first coming to social media as well as those who are intermediate users to pick up some tips. He provides a lot of different ideas on how to grow your social media once you have determined what use(s) you have of social media. The book itself is adapted from numerous blog posts from his blog. Therefore, you can get various bits of his advice for free. He claims to clean it up for the book, but his interpretation of cleaning it up is pretty loose as he repeats many different concepts, sources, anecdotes and sites throughout the book. In fact, a conscious reduction of these repeated points could have shrunken the book by 1/3. That being said, there is handy content in the book worth reading.
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