Trust Me, I'm Lying: Confessions of a Media Manipulator by Ryan Holiday
My rating: 3 of 5 stars
In many ways, it is a valuable read that provides some insight into the blogosphere and modern news media. However, it's also at times feels more like bravado than confessional and there is definitely elements of trustworthiness when it comes to Holiday's self-proclaimed feats. But all that being said, he does emphasize the superficiality of an online media system that relies on page-clicks and ad-views, and not reliable content. In fact, I think his argument that getting the news wrong is almost as valuable as getting it right because it means a site gets more stories and thus more page-clicks (and therefore more revenue) is probably not far off the mark at times.
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