Review: Social Physics: How Good Ideas Spread— The Lessons from a New Science

Social Physics: How Good Ideas Spread— The Lessons from a New Science Social Physics: How Good Ideas Spread— The Lessons from a New Science by Alex Pentland
My rating: 4 of 5 stars

Pentland paints a fascinating picture about the ways information moves in the world of big data and how we can use that to better understand how people act and influence one another. It's not the first book to talk about this idea but it does pull together the various research already done and the research he has done to understand the big underpinnings of this emerging science such as how to measure, how to understand cause, effect, and correlation in this new landscape. It's a great read that isn't too heavy but grounded in solid examples that can help people understand how new ways of knowing how people interact are emerging every day.

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